Motivational Monday’s Episode 2: Stan Wittenberg – Founder of Tribal Trap


So today’s guest is another Youtube sensation , he owns one Netherlands most hyped trap channels and record labels , that’s right Stan has joined the Motivational Monday’s to give you some knowledge to kick off your week.

Who are you and what’s your background?


My name is Stan, im 20 years old and currently living in Brabant, The Netherlands. About 4 years ago I started a youtube channel called Tribal Trap, mainly with the intention to showcase trap music for people with a similar taste, just for fun. After 2 years of curating music on the channel we expanded and started signing tracks to Tribal Trap as a record label as well. I dont have a background in music at all (never even played an instrument), so I spent pretty much all my time in high school building this brand and figuring out how the music industry worked When I finally graduated from high school I joined SAE Institute in Amsterdam to study Music Business and Music Production, which I didn’t finish – Tribal Trap has been my full-time job for about a year now.

What does your job consist of on a day to day basis? 

My job mainly consists of making sure the label releases go smoothly and get the exposure they deserve, so it involves a lot of pitching to other curators, youtube channels and artists with who we work together. Most time thats left after that is used to make sure there is enough new content coming in for the future as well, uploading on our youtube channel daily, listening to demos and signing new tracks, while also looking out for new opportunities to help out the artists on the label. In the coming year well really be trying to expand into some different fields as well like for example live shows & events, exciting stuff 🙂
What’s your biggest achievement to date?

My proudest moment was probably reaching 100 thousand youtube subscribers and receiving the silver play button. Been breaking a lot of personal milestones lately though – one of which is the fact that we got over 100 million views on youtube content just in 2017, seeing that blew my mind. Apart from that I think my biggest achievement is being able to work together with my favorite artists on a daily basis, it keeps me motivated to improve myself and Tribal Trap.

Any tips and tricks that you wish you knew when you started? 

Theres this Dutch saying we use, ‘de aanhouder wint’, I think that’d roughly translate to ‘if at first you don’t succeed, try again’, or something similar. Definitely my biggest tip. Not just to beginners, but to anyone in music. When it comes to tricks – step away from your computer for a few minutes if you’re annoyed or pissed off at someone and get back to it when you’re cooled down. Nobody likes keyboard warriors, it’ll just burn bridges.

For the readers looking to pursue a career in Youtube , do you have any advice for them? 

Try surrounding yourself with motivated people. When I started doing music in 2013 I had the luck of ending up in a Skype chat with guys like Trap Party, Trap Nation and SuperBeats (Elysian Records), who also just started their career in music at that pointed. We all kept pushing ourselves and each other with some kind of healthy competitiveness, which was super useful and probably one of the reasons i ever got beyond being a beginner.

Any upcoming stuff you would like to announce to the readers?

Were currently in the process of up scaling from 3 monthly releases to about 6, so loads of new stuff incoming!

You can keep up to date with Tribal Trap below


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Author: Kyle

20 Years old, Founder / Head of PR at The Music Elk

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