Motivational Monday’s Episode 4: Rob Loohuis – Day to Day Manager at Trap City

This weeks Motivational Monday’s guest is no other than the man Rob Loohuis. His work ethic and determination are inspiring so we had to have him on to share his knowledge and a bit about himself.

Who are you and what is your background?

My name is Rob Loohuis. I’m 23 years old and work as a Day to Day manager for Trap City. I’ve been doing this for almost 6 months now. Two years ago I got my bachelors degree in International Marketing. Before working here I didn’t know anything about the music industry. I can’t even play an instrument. I’m a person who’s always looking for new, exciting challenges. At my previous job I got bored pretty quickly because every day started to look the same and felt like routine work. I also didn’t feel at home because of all the formality involved. Then I hit up Gabriel (Owner of Trap City) – we live in the same town so we know each other in person as well – asking him if he needed any help with the channel. And here I am now.
What does your job consist of on a day to day basis?
Every day is different at Trap City. Most of the time I’m looking for new content for our YouTube channel and the label we run with Spinnin’ Records. Otherwise I make sure the daily uploads are scheduled and go live smoothly. I try to communicate with our audience as much as possible to understand what they want (content wise) and raise the engagement of the brand. I get in touch with artists, managers and labels as much as possible and try to get a little personal. I always like to know a person in depth and build a good relation from there. Finally, I assist Gabriel and Idmon where ever possible. What is your biggest achievement to date?
I think getting the ‘job’ itself. I used the quotation marks here deliberately because it does not feel like a job. From the moment I started, I’ve had an unknown source of motivation floating around me which keeps me going – I think this is because I’m doing what I really like. Otherwise it would probably be my first 1M view upload. Are there any tips and tricks that you wish you had known when you started?
Not really. I think my personal approach of being super curious and focused on what I want to achieve works best. Try to learn as much as possible from the people you work with, be open to new knowledge but also dare to go your own way. I must admit, beginning at Trap City gives me a little head start but I still have a long way to go.

For the readers looking to pursue a career in your field, do you have any advice for them?
Motivation is key here. Keep pushing until you find yourself where you want to be. Build relationships with people who want to achieve the same. It might seem like you’re losing your social life for example, but in time you’ll be better at managing your time and finding yourself in a comfortable position.

How do you overcome days where you have no motivation?
That’s a hard question! I haven’t really had a day with a real lack of motivation. The thing is, there’s always something to do in the industry. If I’m working on high priority stuff I get into a specific work flow and keep going till it’s finished. After that I try to relax by going for a walk, reading or play some games to get my mind clear. Most of the time that fixes the lack of motivation. Is there anything upcoming you would like to announce to the readers?
We’re about to hit 10 million subscribers on YouTube, and we are working on a celebration mix with R3HAB. There is more brand related stuff but that’ll have to wait 🙂

You can follow Trap City below:


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