This week we are joined by EDM Identity’s Grant Gilmore, who reveals insights on just about everything, from advice on getting into the blogosphere to his favourite artists and the name of his two dogs… Read his exclusive interview with The Music Elk bellow!
Who are you and what’s your background?
My name is Grant Gilmore and I’m the Co-Founder and Editor-in-Chief of EDM Identity. I worked in the non-profit sector for a decade before deciding to pursue my passions for electronic music and the rave scene in 2015.
What does your job consist of on a day to day basis?
There are many different tasks I set out to accomplish on a daily basis. You can find me writing and editing articles, reading pitches from artists and press agents for potential content pieces, working with my team in content brainstorming and creation, and of course, listening to the music that floods my inbox. On top of all that I’m very active on social media as I continue to look for the latest news and participate in discussions.
What do you enjoy most about it?
Honestly, while it can be very time consuming and draining at times, there is a lot that I enjoy about doing this. I already loved raves and festivals, so this has allowed for me to double down on my passion for this scene. From the music side of the spectrum, I love discovering new artists and helping them grow, it is really cool to see their journeys.
What’s your biggest achievement to date?
The biggest achievement for me, personally, would have to be a tie between interviewing Armin van Buuren at Dreamstate SoCal and getting published in the LA Weekly’s EDC Las Vegas Takeover edition back in May. Both were defining moments for me.
As a site, it is hard to pick a specific moment because I feel there has been so much amazing content my team has created and shared moments we’ve had. I’m so proud of all the content that we put out consistently and I feel like I’m constantly impressed by amazing pieces from the team. I think that if I had to narrow it down it would be putting the puzzle together on the cancellation of Mysteryland USA, that was an experience I’ll never forget.
Any tips and tricks that you wish you knew when you started?
There are a number of different tools I use on a daily basis that I wish I had back when we launched the site in 2014, but I would just tell myself to be patient and let it develop.
For the readers looking to pursue a career in your field, do you have any advice for them?
One of the easiest ways to get into the blog realm is just simply by writing about experiences you have had in the scene, and make sure to write every single day.
Who are your favourite artists at the moment?
Oh man, who am I loving right now… I’ve been on a serious house/techno kick lately, listening to artists like CamelPhat, Chris Lake, Eric Prydz, and Lane 8. Also have been loving the stuff that Charlotte de Witte and ANNA are putting out – two of my favorites right there. I’m a big fan of practically everything coming out of the Anjunabeats and Anjunadeep kitchens. Also, I’ve been left seriously impressed by mau5trap artists like Rinzen and i_o who are doing some seriously epic things as well with their music!
How do you overcome days where you have no motivation?
Even when I’m not motivated I find myself pressing forward because there are other people at EDM Identity that rely on my assistance with different tasks. I’m very self driven, but if I’m feeling burnt out or need to take a break I actually just listen to music and try to reset.
What do you do when you’re not working (for downtime)?
So, it used to be that raves and festivals were my downtime and acted as my “hobby” in a sense, or my escape from the real world. Now that I’m working in the industry it has changed slightly, making nearly everything somewhat work-related when I go out to events. It can be draining to be out a lot, so I really enjoy just hanging out with my friends, playing with my two dogs (Luke and Leia), reading articles/books, and catching up on movies and TV shows.
Your own personal tips for success (either in music or life in general)?
Just being passionate or knowledgeable doesn’t immediately mean you’ll find success, you also have to have the drive to succeed and be willing to make sacrifices or hard choices.
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