Who are you and what do you do?
I’m one of the founding partners at Revered Management which has bases in London, Los Angeles and Melbourne. We are a full service agency representing producers, DJ’s and singer/songwriters from across the globe including Two Can, Gianni Marino, Jaydon Lewis, SIHK, SKAN, Needs No Sleep, Shimica and LUNA MAY.
What made you initially want to get into the music industry? Where did it all start?
I unintentionally got my start in music back in 2010. Some friends asked me to join them for a show, when I googled the artist they wanted to see nothing really came up. He was a new DJ/producer from Indonesia called Angger Dimas that had picked up attention in Laidback Luke’s production forums and at the time only been on a few music outlets (Beat My Day and Chemical Jump – which no longer exist). The show was him and a then largely unknown Avicii for a Vicious Recordings label night at a small club down the street from my house.
That night I met Angger and over the next week we hung out and became friends, at one point I mentioned he needed a website and to be active on social media. A few weeks went by and I got a notification on facebook that I was now an admin of his facebook page. I joined his team from then covering PR and Digital Strategy, which eventually led to me becoming his manager for several years. In the time I worked with him we did an album on Dim Mak, toured many parts of the world, played festivals such as Tomorrowland, TomorrowWorld and collaborated with the likes of Steve Aoki and Diplo. The first year or so, I did completely for fun in my spare time and I loved it so much I’ve been in music ever since.
What does your job consist of on a day to day basis?
Sending & replying emails/slacks/whatsapps, chasing assets for release deadlines, checking charts, discussing plans with our team, artists and the labels they are signed to. As well as hunting for new opportunities, vocalists, pitching instrumentals, toplines to other producers and executing on current release and remix plans.
What do you enjoy most about it?
I love music because it helps people feel, express emotions and escape. As someone who is not musical by nature, I love being part of the process and helping artists take an idea that started from their head and get it in front of listeners and heard around the world.
What’s your biggest achievement to date?
I think my biggest achievement would be that I get to work with the roster of acts that I do and call it my job. Our acts combined have reached tens of millions of people but through music I have been lucky enough to make lifelong friends, travel around the world and listen to music all day.
Any tips and tricks that you wish you knew when you started?
Be humble. Always keep learning, read books, listen to interviews and understand what is going on in the market. When I got my first job at a label they’d been around for over 20 years and survived through the change from Vinyl to CD to Downloads. In the short time since I’ve been in music, downloads are basically now dead and streaming has taken over. You should always try to be embracing new technology trends and not just hold on to what you’re comfortable with as you’ll get left behind.
For the readers looking to pursue a career in your field, do you have any advice for them?
For anyone looking to get in to artist management, you need to have a strong network, thick skin, ambition and solid understanding of the music business. Find a mentor and try first to get a job or internship at a label or management agency and learn how the game works from the inside out while growing your contacts. You should also get a copy of books such as ‘The Operator’, ‘How To Win Friends and Influence People’ and the ‘Art Of War’ to build solid foundations in managing people and negotiation.
How do you overcome days where you have no motivation?
I call up one of my artists and talk for a bit or I go for a walk and clear my head. Usually halfway through that walk I get about 50 ideas I want to try to work on and I am ready to go. If that fails I go listen/watch Gary Vaynerchuk and I’ll snap into focus pretty quick after.
What do you do when your not working (for downtime)?
I’m not very good at balance, downtime isn’t really a thing when you have a roster and team spread out across 8 time zones. Maybe when I’ve reached more of my goals I’ll chill out. I think because I thoroughly enjoy what I do, it often doesn’t feel like work! Sometimes I’ll watch Netflix or listen to podcasts, but usually I’d rather be productive and get things done.
What do you look for in an artist and/or what would advice would you give to artists wanting to be under your management?
I look for kind people with talent, a vision and patience. One of the artists I manage now I advised for over 2 years before I felt ready to take him on as a client. Great things don’t happen overnight and in music what often appears like an overnight success was actual 10 years of hard work.
Any recent announcements and/or upcoming stuff you would like to announce to the readers?
Two Can are about to drop the remixes for their debut single on Warner, Gianni Marino has had his latest single with ILY land in a few New Music Fridays and has a new one on Barong Family this week, Jaydon Lewis has a new single on PRMD and SKAN has an album coming on Tribal Trap shortly!
Your own personal tips for success (either in music or life in general)?
Most people say you need balance, and I think that’s true to a degree but you also can save that for later. Work hard and create opportunities in the early years and it’ll pay off later. You don’t need to go to every event that’s on or that you get invited to, sometimes I get my best work done on a Friday night.
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