Motivational Monday’s Episode 22: Clément Lovera – CEO & Founder of Chill Masters Records

Who are you and what’s your background?

I’m Clement, founder of Chill Masters (established in 2013) and then of the label Chill Masters Records (in 2016). I also work as a motion designer.

What does your job consist of on a day to day basis?

There are tons of different tasks to do every day. We have to work on the “promo” part of mainly the Youtube channel, but also Soundcloud, Spotify, SubmitHub etc by staying in touch with many different artists, labels and managers to talk about promoting their music. When it comes to the label, we have to try to discover the next “genius” we would love to work with, but also stay in touch with artists we are working with and talk about their future releases etc. The most important part is to promote our label releases as much as possible, trying to get as much exposure as we can with premieres, reviews, playlist placement etc.

What do you enjoy most about it?

I have huge respect for artists because without them we would be nothing as a label or as promoters. So I guess the thing I enjoy the most is talking with some of these artists who I really admire and who I work with, and always trying to make them proud of working with us. Everyday, on our mail or on SubmitHub or on our Facebook page, we receive a lot of submissions from artists. One of the most exciting things is when you discover a true masterpiece, a song that transmits some feelings or even chills.

What’s your biggest achievement to date?

I guess my biggest achievement is the Hip Hop Symposium project that I’ve built with my mates, which we released 1 year ago. We wanted to do a big collaborative project, so we united over 18 artists from all around the world to create 8 EPs and 28 exclusive tracks. We worked with artists we really love as ProleteR, Poldoore, The Geek x VRV, Awon & Phoniks, Imperial & KINETIK. I used to listen to some of them before creating Chill Masters, so it was really exciting to work with them some years later!

Any tips and tricks that you wish you knew when you started?

Not really, I mean I don’t think there are special tricks to get things done faster. In this music world everything is about passion, patience and work, so if you have these at the beginning, you have everything you need to get what you want.

For the readers looking to pursue a career in your field, do you have any advice for them?

In my opinion having a career in the music world is particular… it’s something about art and the most important thing is to have the passion to keep listening to new music everyday and appreciate it!

Who are your favourite artists at the moment?

It’s really hard to choose, but I particularly love Tycho, Gidge, Christian Löffler, Four Tet, Bonobo.

What do you look for in a song / artist?

To me, music is about emotion and personality. So this is what I’m looking for. To know if I love a song or an artist, I want to listen to something where I feel the artist’s personality and their world, and if this touches me and transmits some emotion, it’s a match!

How do you overcome days where you have no motivation?

I know that many artists trust us and our work to progress their career, so I always remember that to get motivation.

What do you do when your not working (for downtime)?

I try to do different things; I do some motion design and spend time creating illustrations, playing video games, watching series, listening to music I love and going to parties.

Any recent announcements and/or upcoming stuff you would like to announce to the readers?

Yeah, actually we’re going to release an 8-track LP with Krono soon, who you probably know from his remix of Aaron Smith – Dancin. So we’re pretty excited for this project to be released!

Your own personal tips for success (either in music or life in general)?

It depends of everyone’s definition of success, but in my opinion the most important thing is everyday to try to be a better person than yesterday, which means being able to analyse what you’ve done wrong and what you did well.

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